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How To Survive Your First Year As A Freelancer

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“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Take a peek at what Katy from Creative Boom can tell us about being self-employed, and read more at http://www.creativeboom.com/tips/how-to-survive-your-first-year-as-a-freelancer

A SNIPPET FROM KATY'S ARTICLE, FILLED WITH HOT TIPS...

Be careful about how you position yourself

Seems ridiculous to offer this next piece of advice, but don’t call yourself a ‘freelancer’. The word has negative undertones and to many suggests your unemployed or unreliable. That is changing, but – to play it safe – just avoid the word altogether. Especially if you’re thinking of adding ‘freelancing’ to your chosen business name. ‘Katy Cowan Photography’ sounds far better than ‘Katy Cowan Freelance Photography’, after all.

Instead, position yourself as an established company providing services. You’re not lying. People don’t need to know that it’s just you. Allow them to pick up the phone or make contact first, before you divulge that information. Because once they’ve made the enquiry, you can win them over with your telephone manner or really sell yourself in that initial meeting.

By positioning yourself as a larger sized firm, you’ll give the impression of stability. So bear that in mind.

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“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Get Into Your Industry

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Get Into... Fashion

Ready to launch your own independent fashion line?
Watch top Etsy sellers tell their stories about how they pursued their passions and turned their fashion dreams into successful businesses:
http://enroll-teenvogue.parsons.edu/forge-forward-in-fashion

We have web links, free tutorials and tips on how to make your way in your industry.

Click on the box for this week's industry insights... and come back each week for a way into a new industry!

etsy-fashion.jpg

Get Into... Fashion

Ready to launch your own independent fashion line?
Watch top Etsy sellers tell their stories about how they pursued their passions and turned their fashion dreams into successful businesses:
http://enroll-teenvogue.parsons.edu/forge-forward-in-fashion

Fave new product

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Wearable art!

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Have you ever seen Tracey Emin's red light installation in the Anglican Cathedral in town? Well, this is her next step!

Tracey Emin has collaborated with jewellery designer Stephen Webster to create this wearable art! Find out more at http://www.itsnicethat.com/news/tracey-emin-creates-wearable-art-with-jeweller-stephen-webster-140116

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Wearable art!

Start-up of the week

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